This proposal almost took us to Cannes. Coming in second place at the National Advertising Awards was our entry for the Toyota Yaris. We positioned the sub-compact as the car for BIG THINKERS and paired it with a big idea. Once receiving this DM in the mail, users would scan an augmented reality code with embedded QR code. It would open up a Toyota Yaris dashboard overtop Google Streetview so viewers could virtually drive the streets of Toronto solving clues about Yaris' various features.