To get enthusiasts excited about the Ford Mustang we spoke to their intrusive thoughts. We placed billboards and posters with cheeky headlines near cafes and coffee shops letting enthusiasts know where they could satisfy their next craving for fun and donuts.
CD: Neal Khosla
CW: Will Hasenkrug / Alex Keogh
AD: Julia Kluga / Zoe Palantzas
CD: Neal Khosla
CW: Will Hasenkrug / Alex Keogh
AD: Julia Kluga / Zoe Palantzas
Ford doesn't just build vehicles. They put life, people and ideas in motion. But how do you show the 'idea' of technological mobility? You embody the essence of motion itself with a cute and quirky orb that makes life better by giving motion to everything it touches. Not only was our blue orb embraced by Canadian audiences in theatres nationwide, but soon after was licensed for audiences around the world.
Ford Service is more than just maintenance. It's a whole ecosystem of services. But breaking through consumers negative perceptions about dealer service and a sea of uninspiring service ads was the first challenge. With commercial shoots shutdown over covid, we decided to show a brighter and more colourful side of service. Using animation we created charming, everyday snippets of people's lives, all made better by the many services offered by Ford Service.
The Ford Super Duty is one tough truck with enough power to make any job feel light as air. To make our ads stand out amongst a sea of uninspiring, commercial B2B peers we took a lighthearted approach to illustrate the extreme capability in every Super Duty.
Performance is about more than just a bunch of numbers on a spec sheet. In a Ford it's the feeling of acceleration, the confidence of all-weather handling, and the fun and exhilaration of playing sports. A concept we brought to life using examples everyone could relate to their own passions and interests.
